Auchan Retail has grown to be a global retailer, and this growth is only seen in jumping from one step to the next. What began as a single store in Northern France has now become a supermarket chain in Europe and beyond.
While we stumble upon the big retail players such as Walmart or Carrefour, the Auchan retail store has also gained popularity. But it is still very true to its family roots. Also, this retail is different from others as it has a blend of innovation, sustainability, and traditions in it. Continue reading to know more about this global retail name.
How did Auchan Retail start?
In 1961, the first Auchan store was opened in Roubaix, France, by Gérard Mulliez. Now, the brand name, which seems very rooted, actually emerges from Hauts-Champs, the neighbourhood that saw the beginning of this retail giant.
It emerged with time, but with the roots of family warmth, and remained a family-owned business. So, it still never fails to showcase the culture in its operations of retail.
This retail has stepped out of the borders.
The retail giant has stepped across Europe and most regions. Currently, this retail store is spread across 12 countries, along with around 2,000 outlets.
With the primary motive of making the daily shopping experience easy and more pocket-friendly, Auchan has adapted to local markets. To create an impact everywhere this retail store is present, it has different names as well. But it works with the same end goal of serving communities with the most care and quality.
It is more than just a retail store.
So, Auchan is busy building itself as more than a store, as a movement with a clear and helpful vision. Well, the shoppers before were all around running after the low prices and sales to grab the products, but now that times have changed, they are more about the good choices.
In its Vision 2032, this retailer has started to motivate people to eat well and live better while also preserving the planet. Auchan is moving ahead with the vision of bringing positive change to daily shopping habits.
Reinventing retail in this ever-changing world.
In this fast-evolving retail industry, Auchan has kept its pace by diversifying its services. With its traditional supermarkets, there are also e-commerce platforms, loyalty programs, and more financial services via Oney Bank.
This store has been experimenting with the formats of the new store, which comprises unmanned locations with self-checkout options. Meeting the needs of modern shoppers, this retailer has brought different innovations.
The primary growth includes sustainability.
This retail store remains committed to sustainability. It has also been listed among the top retailers in environmental responsibility. They also focus on initiatives on eco-friendly packaging, supporting hands for local sourcing, and transparent supply chains.
However, nutrition and social responsibility need much more attention than given now, but Auchan has done significant work so far in creating a greener future for retail.
The human side of shopping.
So, shopping has never been only a transaction, as per Auchan. It is about keeping up with needs, aspirations, and desires. It also goes to the description given by French writer, Annie Ernaux, who said supermarkets as a community of desires. This totally resonates with the idea of Auchan Retail.
With this retail store, your everyday things, such as picking up fresh produce for dinner or exploring different new products, have a warm, connected, and very inclusive experience.
The future is greener and more sustainable.
With the strengths of this retail such as family values, community connections, and adaptability, there are different challenges such as changing consumer behaviours, economic shifts, and technological advancements.
So, the store doesn’t only focus on competing but also redefines what retail will be in the future. In more broader sense, it will bring more sustainable, healthy, and happy lives.
FAQs
Does Auchan provide digital services?
Yes, Auchan also provides e-commerce platforms, financial services, and loyalty programs via Oney Bank.
What is Vision 2032 of Auchan?
Auchan Vision 2032 is a long-term plan that focuses on sustainable sourcing, healthy eating, and environmentally conscious retail practices.
Where are Auchan retail stores located?
Auchan is located in more than 12 countries with different store formats, comprising hypermarkets, supermarkets, and convenience stores.
What makes Auchan different from other retailers?
This retail has blended affordability with sustainability, provisioning more strong community ties and eco-friendly practices.
How is Auchan promoting sustainability?
There is responsible production and consumption with eco-friendly packaging, local farmer partnerships to promote sustainability.