The best thing about January isn’t the resolutions. It’s quiet. December’s chaos is over, shipping delays calm down, and suddenly the New Year sales 2026 feel like a well-timed second chance to shop properly.
This is the window where beauty, jewellery, and self-care brands quietly roll out real discounts: year-end clearance, extended holiday offers, and early-January promos. If you play it right, you get premium things at “I’d actually pay this” prices.
Here’s how to use New Year sales from Sephora, Pandora, and a few other favourites without wasting time or money.
Sephora: Where the “New Year, New Routine” Deals Live
Beauty gets aggressive in December, but the smart deals often live just after. Sephora’s sales and New Year’s promos usually focus on:
- Holiday gift sets and value kits
- Fragrance discovery sets
- Skincare bundles
- Discounted sale section with an extra % off
Sephora’s own holiday / year-end sale hub highlights limited-time promos, exclusive products, and gift guides, and it often rolls into the New Year with ongoing markdowns on gift sets and seasonal collections.
On top of that, sale calendars and deal trackers note that Sephora typically runs a New Year promo for loyalty members (Rouge & VIB) around late December to early January, giving extra savings or bonus points on select categories.
Also Read: Best Buy Sales Calendar 2025: Your Ultimate Shopping Guide
What’s actually worth grabbing?
Recent holiday coverage and sales content point to a few recurring bestsellers that often reappear in post-Christmas promotions:
- Skincare value sets: like hydrating or glow kits from popular brands
- Fragrance duos & minis: easy to test, easy to gift
- Lip treatment sets: lip masks and balms stay in demand all winter
- “Favorites” or curated boxes: multiple minis for the price of one full-size
How to shop Sephora smartly in January?
- Check the sale section first, then apply any additional promo codes or loyalty benefits.
- Prioritise value sets over single products.
- Look at the per ml / per g value for skincare and fragrances.
- Don’t hoard duplicates “because it’s on sale” – choose things you’ll use weekly, not someday.
Pandora: End-of-Year Jewellery Deals That Stretch Into January
Pandora is made for this time of year: fresh starts, new charms, little symbols that say “this meant something”.
Across several regions, Pandora is currently running End of Year Sale events with up to 50% off selected jewellery, typically from late December to the first week of January.
These sales usually include:
- Charms: including older seasonal designs and classic motifs
- Bracelets: especially starter or Moments bracelets
- Rings: simple bands and embellished styles
- Earrings & necklaces: in sterling silver and plated finishes
Deal-roundups for 2025 also highlight that seasonal Pandora sales feature core collections like charms, bracelets, rings, and necklaces, often with meaningful discounts on older lines and selected bestsellers.
Also Read: Upcoming Walmart Sales 2025: Dates, Deals & More
What’s actually worth grabbing?
If you’re shopping during New Year sales:
- Look for starter bracelet + charm combos
- Pick charms that tell a story – travel, milestones, initials, symbols
- Consider everyday rings that can stack with pieces you already own
Smart Pandora strategy for New Year:
- Use this window to start or expand a bracelet at a lower entry price
- Focus on pieces you’ll wear year-round, not just festive motifs
- Check regional sites – some countries run slightly different selections and dates
Victoria’s Secret & Similar Brands: Loungewear, Fragrance, and Clearance Gold
Brands like Victoria’s Secret lean heavily into their Semi-Annual Sale, which often lands right after Christmas and runs into January. Official communication and past sale patterns show this sale only happens twice a year and typically continues through mid-January, covering both in-store and online shoppers.
You’ll usually find:
- Fragrance mists & body lotions in multibuy offers
- Sleepwear and loungewear – sets, tees, oversized shirts
- Bras and panties in clearance pricing and BOGO structures
How to shop these?
- Treat this as the moment to refresh basic drawers & lounge pieces
- Look for bundle deals (3 for X, 5 for Y) rather than single full-priced items
- Don’t get distracted by super seasonal prints if you want long-term wear
What New Year Sales Are Great For (And What They’re Not)
Great for:
- Skincare routines: cleansers, moisturisers, SPF, treatment serums
- Fragrance upgrades: discovery sets, duos, travel sprays
- Jewellery with meaning: charms, bracelets, rings you’ll wear daily
- Loungewear & basics: things you’d buy anyway, just cheaper now
Not so great for:
- Chasing ultra-new launches (they rarely drop much).
- Buyingrandom sale items “because it’s 60% off”.
- Over-stocking products with short shelf lives.
Also Read: Bath and Body Works sales in 2025
How to Build a Simple New Year Shopping Plan?
Instead of scrolling endlessly, do this:
- Pick your category priorities
-
-
- Beauty routine?
- Jewellery?
- Cozy home/lounge pieces?
- Beauty routine?
-
- Check official sale hubs
-
-
- Sephora’s holiday/sale pages.
- Pandora’s End of Year Sale section
- Victoria’s Secret Semi-Annual Sale page
- Sephora’s holiday/sale pages.
-
- Compare quickly before buying
-
-
- Official site vs marketplaces vs local retailers
- Look at shipping fees and return policies, not just price
- Official site vs marketplaces vs local retailers
-
- Cap your list at 3-5 items
Enough to feel like a treat, not a regret.
Valentine’s Is Next, and the Sales Don’t Really Stop
January sales don’t exist in isolation. They quietly slide into the next big moment on the calendar: Valentine’s season.
That’s why you’ll notice two things happening at once:
- New Year clearance is still live.
- Valentine’s Day sale begin to appear.
For beauty, this means:
- perfume gift sets.
- skincare and makeup bundles
- “his & hers” fragrance duos.
For jewellery, it usually means:
- heart motifs and charm releases
- couple bracelets and rings
- limited-edition pieces that sell out fast
So if you’re already browsing Sephora or Pandora in January, it’s the perfect moment to do two things at once, shop New Year discounts and keep an eye on Valentine gifting without last-minute panic in February.
Where My Exclusive Deals Fits In?
If jumping between multiple brand sites sounds exhausting, that’s where My Exclusive Deals becomes useful. Instead of hosting coupons, it helps you:
- Discover ongoing New Year sales 2026 across beauty, jewellery, and lifestyle brands.
- Spot highlighted offers and popular categories.
- Click through directly to the official brand or retailer pages to finish the purchase.
It’s basically your shortcut to seeing what’s worth checking out without manually hunting every single site.
Final Takeaway
New Year sales shouldn’t feel like another rush after December. They’re your quiet moment to upgrade a few things that genuinely improve your everyday life: a better moisturiser, a bracelet that actually means something, sleepwear you’re happy to come home to.
If you use this window wisely, checking real sale hubs, understanding what usually gets discounted, and following a simple plan, New Year sales 2026 stop being just “more offers” and start becoming smart, satisfying decisions.